Price is Not Your Problem – Overcoming the Price Objection

Monday 9:45 AM – 10:45 AM

Session Description

Sales it a tough profession, especially in the 21st century! Information abounds and it seems like every customer is comparing you to the competition, beating you down on price, and looking for a discount. So how do you separate yourself from the pack of order takers that constantly lower their price just to get a deal at margins that don’t bring in the money? Shawn Buxton, sales training professional and consultant for Fortune 100 companies like JP Morgan, HCA Healthcare, and Staples is ready to share the strategies from top performers he’s learned over the last 20 years. He’ll help you get back to selling value and overcoming the price objection. In this session you’ll discover the answers to questions like…

  • How do I get the customer off price?
  • What is the easiest way to build value with my customers?
  • What are the 3 things every customer wants?
  • How do I answer the objection “I like my current supplier…”?
  • What are the only 2 reasons people buy any product?
  • What can I do to separate myself from the competition?



Shawn Buxton

Shawn has worked with organizations to increase sales all over the United States, Canada, the United Kingdom, and even Central America. His sessions are entertaining and chocked full of content that will not only create satisfied customers, but also make your sales career more profitable than ever! Join us for a special 1 hr session and walk away with the answers to some of sales’ toughest questions.

“Over the years in working with Shawn, Shawn has demonstrated to be one of the best training and development leaders I know. Shawn has an incredible ability to capture the attention of a team and deliver the message or content of training with power, with passion, and with enthusiasm. Shawn builds incredible workshops that are based on a clear understanding of the needs of the group and leverages all forms of media as well as a great live experience to articulate his message and ensure that everyone involved gets the most out of his training.” – Wayne Berger, Vice President Canada